Here is a list of the questions we get asked the most and the ones we think you’ll find the most useful. Click on the question for the answer.

If you have a question that isn’t covered here, please get in touch.

+ Who are MAMA Festivals?

• We are a London based team of 29 full time and 52 including part time/contract staff.
• We have a proven and long track record of delivering successful and critically acclaimed events including Lovebox, Citadel (London), Wilderness (Oxfordshire) and The Great Escape (Brighton).

• Following its growth over the decades, MAMA Festivals is now owned by Live Nation Entertainment, the world’s largest live events business.

• As a wholly owned subsidiary of Live Nation, we have the scale and resources to ensure the delivery of safe, secure and well organized events.

• Lovebox was first staged on Clapham Common in 2002, before moving to Victoria Park, Tower Hamlets in 2005. Citadel began life on the same site in 2015. The events take place over three consecutive days and have attracted audiences of 40,000 per day.

• After 13 successful years in Victoria Park, we were unsuccessful as part of a competitive tender process and as a result are seeking a new home in Brockwell Park. MAMA Festivals has been discussing the possibilities of relocating to Brockwell Park with Lambeth Council prior to going public.

+ What is Lovebox?

• Lovebox is a multi stage event delivering a true festival experience in the heart of London.

• We focus on the biggest contemporary artists as well as the best in emerging talent, with a depth and breadth of programming across all music genres.

• There’s a strong emphasis on non-music programming and creative production, plus traders from London’s vibrant restaurant scene.

Recent performers include: Frank Ocean, Jamie xx, Solange, Chase & Status, Jess Glynne, LCD Soundsystem, Lana Del Rey, Major Lazer, Stormzy, Jungle, Nas, MIA, Florence & The Machine, and many more.

+ What is Citadel?

• Citadel takes place on the Sunday after Lovebox.

• It is a more family friendly event, aimed at a wider, mature audience to enjoy with or without bringing children.

• It brings Sunday to life, with the focus on a quality food offer.

• Festivalgoers can also enjoy a series of talks and debates with Sunday Papers Live.

Recent performers include: Foals, Bonobo, Sigur Rós, Caribou, Ben Howard, Bombay Bicycle Club, Lianne La Havas, Laura Marling, Michael Kiwanuka, Nick Mulvey, Neneh Cherry, Roots Manuva, Seun Kuti & Eygpt 80, Tinariwen, Oumou Sangaré, and many more.

+ Why are you selling tickets already if you don’t have a Licence?

The planning of events such as Lovebox and Citadel is an all year round exercise and we have been in constructive discussions with Lambeth Council for several months. However, failure to put tickets on sale and to secure Artists to perform at the Festival by this comparatively late stage would seriously jeopardise the Event taking place at all.

In no way does this pre-judge the Licence application process and all tickets are sold Subject to Licence, as is normal practice.

+ When will all this happen?

Lovebox plans to take place on Friday 13th July and Saturday 14th July, 12pm – 11pm.

Citadel plans to take place on Sunday 15th July, 12pm - 10.30pm.

+ Why has Lovebox come to Brockwell Park Lambeth?

After thirteen successful years in Victoria Park, MAMA Festivals was unsuccessful as part of a competitive tender process and as a result is seeking a new London venue. MAMA Festivals has been discussing the possibilities of relocating to Brockwell Park with Lambeth Council for a period of time prior to going public.

+ Is this a Lambeth Council event?

No. Lovebox and Citadel are commercial ventures by MAMA Festivals. But they have been developed in partnership with local groups and the council. The annual revenue generated by the event and paid to Lambeth Council will help secure the maintenance and restoration of the park throughout the year.

The event is subject to all the necessary legal consents and licensing process overseen by Lambeth Council; subject to the approval of the Lambeth Licensing Committee and the consent of all the statutory consultees for such matters: police, environmental protection, health and safety and trading standards etc.

+ Is it free?

No, but there will be a limited number of free tickets available for local residents living close to Brockwell Park. These tickets will be allocated via a ballot system.

Details of how to apply for tickets via the ballot will be sent to residents early next year.

Otherwise, Lovebox and Citadel will be fully ticketed and pre-booked. Click here for tickets.

+ Will the park stay open?

Yes, areas not within the Lovebox and Citadel perimeter fencing will still be accessible as normal.

A phased build is planned to commence from Monday 3rd July, this phased approach over a longer time period will allow as much of the park to remain open for as long as possible.

Click here for a map of the proposed festival zone.

+ Can I walk my dog or go for a run in the park as usual?

A significant area around the perimeter of the park will remain open to the public throughout the whole period of setting up and on all three festival days.

Click here for a map of the proposed festival zone.

+ How many people will be attending?

The event will have a maximum capacity of 40,000 people per day, over the three days of Lovebox and Citadel. (This daily figure is agreed with Lambeth Council)

+ What time will it run from and to?

On Friday 13th July and Saturday 14th July, Lovebox plans to run from 12pm – 11pm.

On Sunday 15th July, Citadel plans to run from 12pm - 10.30pm.

+ How loud will the music be and when will the last artist finish on stage?

A full Noise Management Plan will be produced as part of the planning process.

There will be agreed volume levels, monitored on site by the industry’s leading acoustic consultants in conjunction with Lambeth Council and in accordance with the terms of the license granted, subject to approval by the Licensing Committee.

Amplified music will cease at 11pm on Friday and Saturday night and 10.30pm on Sunday night.

We will provide a residents’ hotline, Twitter account and email address which will be manned throughout the event so that complaints can be individually investigated. In the meantime, click here to send us a message on our contact form.

+ Will this event be licensed for alcohol?

Yes. There will be a full food and drink offering throughout the festival. All food and drink must be purchased on site from our reputable operators and alcohol is NOT permitted to be brought into the festival area from outside/prior to arrival.

+ Will anyone be camping at the park?

No, Lovebox and Citadel are daily festivals with no camping/overnight element.

A small number of security staff and operators will be on site in self-contained trailers to ensure the site is cleared and made safe and secure at the end of each festival day. This will be similar to the levels seen when Benson’s funfair have their annual residency at Brockwell Park.

+ When will you begin setting up?

A phased festival build is planned to commence on Monday 3rd July, this prolonged build will ensure that the disruption to park users can be minimised and access to the park maintained as much as possible.

+ When will you clear up?

After the events, we will organise and pay for the cleaning up of the park, which will be carried out by contractors. All street cleaning around the park and park reparations will be carried out by Lambeth Council contractors, paid for by MAMA Festivals, and in accordance with pre-agreed plans.

+ How will ticket holders travel to the park?

MAMA Festivals operate a car-free festival policy with no parking available for festival goers. All attendees will be told to arrive using the various local methods of public transport and the designated stations for arrival to and departure from the festival.

The main festival station for departures will be Brixton Tube Station, accessed via the frequent buses that travel from the park into Brixton or a 15-minute walk on foot.

+ Which entrances to the park will be used by festivalgoers?

There will be only one entrance and exit for festivalgoers, this is the Brixton Water Lane entrance.

Festivalgoers will not be able to access the festival from the main park gates facing Herne Hill junction.

Click here for a map of the proposed festival zone.

+ I live nearby, how will it affect access to my home?

There will be no departing trains from Herne Hill Station in the evenings during the three days of the festival. Local residents who are returning home on the train will be able to alight at Herne Hill station, but no passengers will be able to board trains at Herne Hill, to avoid congestion.

Click here for a map of the proposed festival zone.

+ Will there be road closures?

MAMA Festivals will be guided and informed by Lambeth Council and residents on any necessary traffic management measures. These may include diversions, temporary road closures, parking enforcement and restricted access for adjacent residential roads. Those residents directly affected will be consulted throughout the whole process.